Here are some Interesting and Lesser-Known Facts about Internet Marketing:

Email Marketing still has massive ROI

Despite being one of the oldest forms of digital marketing, email marketing still boasts the highest return on investment (ROI) of any marketing channel.

For every $1 spent, the average ROI is $42.

The Birth of SEO

The concept of Search Engine Optimization (SEO) dates back to the early 1990s.

The first search engine was “Archie,” created in 1990 to index FTP sites and make them searchable.

The Long Tail of Keywords

Long-tail keywords (specific, longer phrases) account for more than 70% of all web searches.

These keywords are often less competitive and can drive highly targeted traffic.

Programmatic Advertising

Programmatic advertising, which uses AI to automate the buying of ads, now accounts for more than 80% of all digital display ad spending in the US.

Influencer Marketing’s Origins

Influencer marketing isn’t new; it’s just evolved.

One of the earliest examples dates back to the 1760s when Wedgwood, a pottery company, used endorsements from the Royal Family to market its products.

YouTube’s Massive Reach

YouTube is the second largest search engine in the world, after Google.

It reaches more 18-49 year-olds than any cable network in the United States.

Google’s Ad Revenue

Over 80% of Google’s revenue comes from its advertising business, Google Ads.

The platform generated over $150 billion in ad revenue in 2020.

Content Marketing’s Early Days

Content marketing as a concept has been around for over a century.

In 1895, John Deere launched “The Furrow,” a magazine providing farmers with information and advice, which is still in publication today.

Voice Search Trends

By 2020, it was estimated that over 50% of all searches would be voice searches.

This trend has significant implications for SEO, as people use more natural language and longer queries when speaking to search engines.

These facts highlight the rich history and evolving nature of internet marketing, demonstrating how it’s continually shaped by technological advancements and changing consumer behaviors.